1. Print is for Keeps.

Print makes your 
message authentic. It says your message is significant and worth keeping. And, print messages never crash!

2. Print is Portable.

Print messages can be 
read anywhere—at the mailbox, at the kitchen counter, even at the beach.

3. Print is Universal.

Everyone knows how to use print. It is familiar to everyone. No hardware or software is required to use print.

4. Print is Unique.

Print messages stand alone, uncluttered and without competition from surrounding images.

5. Print is on the Scene.

Print messages can be seen anywhere—on literature racks, at events, in lobbies, and wherever people gather or pass-by.

6. Print is Multi-level.

Catch attention on one side, deliver information on the other. Your message can begin on an envelope, expand in a letter, and be told in a colorful brochure.

7. Print is Dimensional.

You cannot ignore a message that you hold in your hand. Print has feel, texture, size and shape. You can unfold it, cut it, write on it, and even scratch-and-sniff it.

8. Print is Focused.

Create versions of your message that appeal to specific market sectors or promote one product at a time.

9. Print is Easily Tracked.

Return cards, coupons, promo codes and other offers can be used to 
track results.

10. Print is Cost-effective.

Print has an 
average ROI of $13 for every $1 investment—better than other media—according to the Direct Marketing Association.